Bikes in Mainstream Advertising: Commercial Roundup 2

February 13, 2017

The post was written by Erin Potter, the BikeArlington Events and Outreach Coordinator.

With Superbowl 51 in the books, a new flood of commercials have been making the rounds, with quite a few featuring people riding bikes. Sometimes the bikes are in the background, providing ambiance and setting a realistic city scene. Sometimes they appear for a quick vignette to demonstrate how much fun the characters are having. And occasionally, they take the main focus. Whatever their role, bikes and biking remain a popular staple in the advertising world. Below we’ve collected a few recent favorites from both the Quick Glance and Main-Event Categories.

First up, for the Quick Glance category, two contenders from the Superbowl and one more:

Ford

Ford presents itself as a cars+ brand—using its spotlight time to showcase offerings beyond the personal vehicle. Includes carsharing and bikesharing, with a longshot of a bikeshare rider pedaling joyously past traffic.

Century Link

An opening split screen of two people riding bikes, one pedaling through a city and another in an open field, sets up the conceit for Century Link’s commercial boasting their expanded fiber network.

Kay Jewelers

Another quick, opening shot with a gorgeous vista and two people with bikes, this time together. Which is good, because this advert is all about proposals. GUESS IF SHE DROPS THE BIKE WHEN HE ASKS.

And now, the Main-Event Category, where bikes take center stage (along with the product on view):

American Express

Shaq and Wanda Sykes are shopping small with American Express by visiting their local bike shop to pick up a bicycle built for two. Definitely captures the joy of riding with friends!

Samsung Galaxy S7

Rocking some solid nostalgia vibes, Samsung integrates their product seamlessly into the delightful day of a group of neighborhood friends who travel their community by bike.

Kellogg’s Raisin Bran

This one is a family affair, with father and daughter getting ready for a recreational bike ride. The kiddo gets a few jabs in on her dad and his lycra lifestyle, but biking here is presented as a wholesome and healthy activity for all.

Subaru

On the more extreme sport-end comes this ad from Subaru, featuring shots of a professional mountain biker shredding dirt on his bike interspersed with shots of similar moves on gravel in his Subaru. It’s all very dramatic, and definitely meant to align the brand with the adventure-seeking side of biking by showcasing stunts none of us could do on either form of transportation.

Got any recent favorites that we missed? Let us know!

Just looking for more bikes in advertising? My colleague Tim Kelley did our first Bikes in Mainstream Advertising Commercial Roundup in 2013 and People for Bikes covered bikes in the Superbowl ads in more detail.


Post to Facebook
Tweet this Post

For more sharing tools, click "Share" at the top of the page.

User Comments

A comment form is available following the full text of each blog post. To prevent spam, comments must be approved. After approval, comments will appear following the post. If you have a comment or question, but do not want it to be published, please contact BikeArlington.

Did You Know?

Each U.S. rush-hour auto commuter spends an average of 50 hours a year stuck in traffic.

League of American Cyclists

Archive
March 2017 (4)
February 2017 (4)
January 2017 (6)
2016
December 2016 (5)
November 2016 (5)
October 2016 (5)
September 2016 (3)
July 2016 (2)
June 2016 (2)
May 2016 (2)
March 2016 (2)
January 2016 (2)
2015
November 2015 (1)
October 2015 (1)
September 2015 (1)
August 2015 (2)
July 2015 (2)
June 2015 (1)
May 2015 (1)
March 2015 (2)
February 2015 (1)
January 2015 (3)
2014
December 2014 (2)
November 2014 (1)
October 2014 (1)
September 2014 (1)
July 2014 (2)
May 2014 (1)
April 2014 (2)
March 2014 (1)
2013
December 2013 (1)
November 2013 (1)
October 2013 (1)
September 2013 (2)
August 2013 (2)
July 2013 (3)
May 2013 (2)
April 2013 (4)
March 2013 (4)
February 2013 (3)
January 2013 (2)
2012
December 2012 (2)
November 2012 (3)
October 2012 (2)
September 2012 (3)
August 2012 (5)
July 2012 (5)
June 2012 (2)
May 2012 (4)
April 2012 (3)
March 2012 (1)
February 2012 (1)
January 2012 (4)
2011
November 2011 (1)
August 2011 (1)
June 2011 (1)
February 2011 (1)
January 2011 (1)

Arlington’s Bicycle Counters

Bikes counted

View Counter Data
110 Trail
329
14th Street Bridge
2193
Arlington Mill Trail
164
Ballston Connector
71
Bluemont Connector
179
CC Connector
405
Clarendon EB bike lane
119
Custis Bon Air Park
439
Custis Rosslyn
902
Fairfax EB bike lane
87
Joyce St NB
21
Joyce St SB
24
Key Bridge East
664
Key Bridge West
502
Military NB bike lane
16
Military SB bike lane
20
MVT Airport South
1823
Quincy NB bike lane
45
Quincy SB bike lane
48
Roosevelt Bridge
288
Rosslyn Bikeometer
760
TR Island Bridge
599
WOD Bon Air Park
219
WOD Bon Air West
1119
WOD Columbia Pike
429
WOD East Falls Church
378
Wilson WB bike lane
163

All bike counters, YTD

View Counter Data
Year to Date
723848
About Arlington’s Bicycle & Pedestrian Counter Program

Upcoming Events
Car-Free Diet at Civitan Open Air Market

Saturday, April 1, 2017

National Walking Day

Wednesday, April 5, 2017

Workshop: W&OD Bridge Over Lee Hwy.

Wednesday, April 5, 2017 6-8 p.m.

Events Calendar

News Headlines
Is it worth a penny more at the pump to support roads, bridges, transit?

Ashley Halsey III, March 22, 2017, Washington Post

Cherry Blossom Festival kicks off Saturday

Dan Taylor, March 22, 2017, Arlington Patch

More News & Events